Unilever

WEB DEVELOPMENT

Challenge

Unilever faced a highly complex logistical challenge in organizing daily deliveries through a wide network of transport partners. Managing over 40,000 orders each day required precise coordination and continuous communication among all stakeholders. However, their existing tools were no longer sufficient. They couldn’t keep up with the scale of operations or provide real-time visibility and collaboration, leading to inefficiencies and delays across the supply chain.

Solution

We developed a closed-loop B2B CRM platform purpose-built for transport planning and logistics coordination at scale. Designed specifically for Unilever’s complex operations, the system provides end-to-end visibility across the delivery process — from order scheduling to real-time tracking and post-delivery reporting. It allows logistics planners to assign shipments intelligently, optimize transport capacity, and respond dynamically to daily changes in demand or carrier availability.

Through seamless integration with internal systems and external transport partners, the platform acts as a single source of truth for all shipment-related communication. Carriers receive instant updates and instructions, while logistics teams maintain full situational awareness, minimizing delays, errors, and manual interventions.

Impact:
The introduction of this system transformed Unilever’s transport operations. It delivered a new level of reliability, allowing teams to make faster, data-driven decisions in a fast-moving environment. Delivery accuracy improved significantly, operational risks were reduced, and stakeholders gained clear, real-time insight into logistics performance. The result was not only better control and efficiency but also increased trust across the entire supply chain.

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Results

 

  • Over 40,000 Orders Processed Daily with >99.9% System Uptime
    The platform supports Unilever’s high-volume logistics environment by reliably processing more than 40,000 transport orders each day. With system availability exceeding 99.9%, users benefit from uninterrupted access to mission-critical tools, ensuring consistent delivery performance and business continuity.
  • 30% Faster Transport Planning and Dispatch Coordination
    By automating and streamlining key workflows, the CRM solution reduced the time needed to plan and coordinate dispatches by 30%. This allows logistics teams to respond more quickly to operational changes and focus on strategic planning rather than manual tasks.
  • Real-Time Tracking and Reporting – 70% Reduction in Manual Communication
    Integrated real-time tracking and automated reporting have drastically minimized the need for emails, phone calls, and spreadsheets. Communication between logistics teams and carriers has become 70% more efficient, reducing delays, miscommunication, and administrative overhead.
  • Scalable Architecture Ready for Geographic and Volume Expansion
    The system is built on a modern, modular architecture that supports seamless scaling — whether that means expanding to new countries, onboarding additional partners, or managing greater order volumes. It’s designed to grow alongside Unilever’s evolving business needs.
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